The Self Reference Effect

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Essay description: People are different, and each person uniquely perceives information. An individual may better memorize a fact ... Dr Sheila Cunningham, Division of Psychology, University of Abertay. New light was shed on the levels-of-processing concept when Rogers, Kuiper, and Kirker [1977) showed that If you remember every criticism, insult, and rejection in vivid detail but forget compliments within hours—you're not broken. There's ... Why do people take things on the internet so personally? In this episode, I break down a psychological concept called

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Last Updated: June 18, 2026

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SELF REFERENCE EFFECT

New light was shed on the levels-of-processing concept when Rogers, Kuiper, and Kirker [1977) showed that